The Brazilian Blowout at James Geidner Hair Studio

The treatment takes about 90 minutes in the chair. Here's the process:

• Clarifying wash. We start with a deep-cleansing shampoo that strips buildup and opens the cuticle so the solution can penetrate.
• Application. The Brazilian Blowout solution is applied section by section, saturating the hair from root to tip.
• Heat activation. We blow-dry the solution into the hair, then use a flat iron at a controlled temperature to seal the protein layer into each strand.
• Rinse and finish. The hair is rinsed and styled. You walk out with the final result. No waiting period, no restrictions on washing or styling.

Unlike older keratin treatments, the Brazilian Blowout has zero downtime. You can wash your hair, pin it back, or tie it up the same day. That's a big deal for busy clients who can't afford three days of "don't touch your hair."

James Geidner has been behind the chair for over 40 years. Jean Geidner brings 30+ years of color and smoothing expertise. Victoria Swegan rounds out the team with specialized training in blonding and treatment services. Between the three of them, they've seen every hair type, texture, and damage level that walks through the door.

That experience matters with Brazilian Blowouts because the treatment is not one-size-fits-all. The temperature of the flat iron, the amount of solution used, and the number of passes all need to be adjusted based on your hair's condition. Too much heat on damaged hair and you'll cause breakage. Too little product on thick hair and the results won't last. Our team reads your hair before they start and adjusts the technique accordingly.

We also pair the treatment with the right aftercare products. The Brazilian Blowout Acai Anti-Frizz Shampoo, the Daily Smoothing Serum, and the Deep Conditioning Masque are all available in the studio and through our online shop. Using sulfate-free products after the treatment is what makes the difference between results that last 8 weeks and results that last 12.

The Brazilian Blowout works on all hair types. It's especially effective for:

• Frizz-prone hair that reacts to humidity
• Curly or wavy hair that you want to smooth without losing all texture
• Color-treated hair (the treatment is safe on color and actually helps lock in vibrancy)
• Hair that takes too long to style every morning
• Anyone tired of fighting Florida weather every time they step outside

It's also one of the most requested treatments before weddings, vacations, and special events. A Brazilian Blowout two weeks before an event means your hair cooperates the entire time, no matter the venue or the weather.