Our Mission

In style and color, there is no substitute for decades of advanced training, exceptional products, and an artistic eye. These are the factors that separate ordinary hair from work that photographs beautifully and lasts.

That is the standard every client experiences from the moment they sit in the chair.

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Our Founder

James Geidner has been doing hair since 1984 and opened this studio in 2009. He is a master stylist whose career spans decades of advanced training with L'Oreal Professionnel and ongoing education alongside the nation's top hair artists.

James leads a team of senior stylists and specialists. Jean Geidner has been a stylist for 30 years and brings deep expertise in color, cut, and the kind of client relationships that last 20 years and longer. Victoria Swegan rounds out the team as a balayage, blonding, and bridal specialist.

Meet the Team

Recognition and Training

  • Colorist of the Year 2021

    Awarded to James Geidner for his color work.

  • Brazilian Blowout Certified

    James is certified in the Brazilian Blowout smoothing treatment, and recently recertified.

  • L'Oreal Professionnel Expert Program

    James completed the full-year L'Oreal Professionnel Expert program, with one-on-one and group sessions alongside the brand's educators.

  • L'Oreal Professionnel Trained Team

    Every stylist on the team is L'Oreal Professionnel trained, with ongoing brand education.

What We Stand For

  • Real Consultations

    Every appointment starts with a consultation, and no client is rushed through.

  • Advanced Training

    We continually work with the nation's top hair artists to master the latest cutting and coloring techniques.

  • Mentorship

    James personally mentors every stylist who joins the studio, and that knowledge transfer is what keeps the craft sharp across the team.

  • Built for Florida

    Color and cuts are planned to hold up to Florida sun, salt water, and humidity.

  • Integrity in Every Product

    We believe in doing things with integrity. No shortcuts. No filler products. Every brand on our shelf has earned its place through real performance on real client hair.

  • Hair That Lasts

    We do not chase trends. We build hair that looks intentional and lasts.
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The Studio

Set just moments from the shoreline in Vero Beach, the studio was designed to feel calm and unhurried, and many clients have been coming here for 20 years and longer.

If you want a hair salon that treats your hair the way an artist treats their work, you are in the right place.

The Services We Offer

Precision haircuts, custom hair color, highlights and balayage, Brazilian Blowout smoothing, and hair and scalp treatments. Current pricing is on our Service Menu.

See the Service Menu

Visiting the Studio

Where are you located?

541 Beachland Boulevard on the barrier island in Vero Beach, FL 32963, about two minutes from the ocean. We serve guests from across Indian River County. See Areas We Serve.

Is there parking?

Parking is easy and the studio is on the ground level, with no stairs.

How do I book my first visit?

Every first visit starts with a complimentary Signature Consultation. Call the studio at (772) 492-8440 to schedule yours.

Ready for Your Next Appointment?

Current pricing is on our Service Menu. First visit? Call (772) 492-8440 for your complimentary Signature Consultation.

Book Your Appointment